The Way things are
It simply took 3 months for the mobile application vendor to capture one million users, and a month later they had 2 million customers. In situation you're questioning, that's a faster ramp than
Facebook or Twitter - and it pushed Instagram to end up being application of the week for Apple's establishment. It's not surprising that that Instagram obtained a healthy increase of $7M
recently from financial backing company Standard Partners.
Instagram began as a mobile area and sharing application called Burbn. Burbn got a lot of focus because it was an application in the area space, merely as the room was taking off. Even the CEO of Instagram would certainly inform you it was no big success.